Marketing Mix Consumer Satisfaction Of Modern Retail Stores Literature Review
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Published:
Feb 12, 2023
Keywords:
Marketing Mix Ritel, Ritel Modern, consumer satisfaction, Minimarket, Supermarket
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Abstract
The research aims to determine the determinants of the success of modern retail or minimarket groups and their attractiveness to consumers. This research is a literature review research from scientific studies. The research subjects are consumers from modern retail/minimarkets with the objects of this research being all modern retail/minimarkets. A systematic, explicit and reproducible method for identifying, evaluating and synthesizing research results and ideas with a literature search was carried out in the ScienceDirect, Emerald Insight, Proquest, Sage, Google Scholar databases using the keywords Marketing Mix, modern retail, traditional retail and modern retail consumers. The results of this research show that consumers feel that modern retail has relatively low prices and a variety of products but with consistent quality. Shopping becomes more comfortable because the environment provided by supermarkets is a comfortable place and a conducive shopping environment and finds that attractive interior displays influence consumer satisfaction. Promotion is also an important part of the main factors that will determine customer loyalty. Modern retail promotion techniques can also help maintain customer loyalty and attract new customers to switch from traditional retail
Article Details
How to Cite
Putralasabuda, T., & kamaruddin, M. (2023). Marketing Mix Consumer Satisfaction Of Modern Retail Stores. Economy Deposit Journal (E-DJ), 4(2), 385 - 393. https://doi.org/10.36090/e-dj.v4i2.1320
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References
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Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior. Its origins and strategic applications. Consumer Behavior, 2–4.
Seiders, K., Simonides, C., & Tigert, D. J. (2000). The impact of supercenters on traditional food retailers in four markets. International Journal of Retail & Distribution Management.
Shamout, M. D. (2016). The impact of promotional tools on consumer buying behavior in retail market. International Journal of Business and Social Science, 7(1), 75–85.
Sivadas, E., & Baker‐Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2), 73–82.
Soegoto, A. S., & Walewangko, E. N. (2020). Strategy to increase consumer purchasing decisions in supermarket business. International Conference On Business, Economic, Social Science, And Humanities–Economics, Business And Management Track (ICOBEST-EBM 2019), 159–163.
Suryadarma, D., Poesoro, A., Budiyati, S., Rosfadhila, M., & Suryahadi, A. (2010). Traditional food traders in developing countries and competition from supermarkets: Evidence from Indonesia. Food Policy, 35(1), 79–86.
Tambunan, T. T. H., Nirmalawati, D., & Silondae, A. (2004). Kajian Persaingan dalam Industri Retail. Komisi Pengawas Persaingan Usaha (KPPU).
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207–217.
Utomo, T. J. (2011). Persaingan bisnis ritel: tradisional vs modern. Fokus Ekonomi: Jurnal Ilmiah Ekonomi, 6(1).
Bannor, R. K., Amfo, B., Oppong-Kyeremeh, H., & Kyire, S. K. C. (2022). Choice of supermarkets as a marketing outlet for purchasing fresh agricultural products in urban Ghana. Nankai Business Review International, 13(4), 545–566.
Borden, N. H. (1965). The concept of the marketing mix, Schwartz, G.(Ed), Science in marketing. New York: John Wiley & Sons.
Chen, K., Shepherd, A., & Silva, C. da. (2005). Changes in food retailing in Asia.
Chen, K. Z., & Stamoulis, K. G. (2012). The changing nature and structure of agri-food systems in developing countries: Beyond the farm gate. The Transformation of Agri-Food Systems, 167–182.
Cornelius, B., Natter, M., & Faure, C. (2010). How storefront displays influence retail store image. Journal of Retailing and Consumer Services, 17(2), 143–151.
Debroy, B. (2005). The SPS and TBT Agreements: Implications for Indian Policy. Working Paper.
Dwiyananda, O. M. (2015). Pengaruh Produk Harga Tempat Promosi Ritel MOdern Terhadap Keberlangsungan Usaha Ritel Tradisional Di Gresik. Universitas Airlangga.
Fauza, M. (2017). Analisis faktor yang mempengaruhi eksistensi ritel tradisional dalam menghadapi ritel modern di kecamatan Medan Amplas. Universitas Islam Negeri Sumatera Utara.
Fonseca, J. R. S. (2009). Customer satisfaction study via a latent segment model. Journal of Retailing and Consumer Services, 16(5), 352–359.
Ghani, J. A. (2005). Consolidation in Pakistan’s retail sector. Asian Journal of Management Cases, 2(2), 137–161.
Goldman, A., Krider, R., & Ramaswami, S. (1999). The persistent competitive advantage of traditional food retailers in Asia: wet markets’ continued dominance in Hong Kong. Journal of Macromarketing, 19(2), 126–139.
Gummesson, E. (1994). Making relationship marketing operational. International Journal of Service Industry Management.
Handri, M. H. (2019). Pengaruh Suasana Toko Dan Lokasi Terhadap Minat Beli Konsumen Pada Mini Market Xmart Ulak Karang Padang.
Heffner, K. (n.d.). Small towns and rural areas–as a prospective place of modern retail trade formats in Poland. European Countryside, 11(1), 74–84.
Homburg, C., & Giering, A. (2001). Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis. Psychology & Marketing, 18(1), 43–66.
HR, G., & Aithal, P. S. (2020). Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand. International Journal of Applied Engineering and Management Letters (IJAEML), 4(1), 10–19.
Kotler, P. (1989). From mass marketing to mass customization. Planning Review, 17(5), 10–47.
Kotler, P. (2012). Rethinking marketing: Sustainable marketing enterprise in Asia. FT Press.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & YAU, O. (2008). Principles of marketing: An global perspective.
Kotler, P., Lee, N., Farris, P. W., Bendle, N., Pfeifer, P., Reibstein, D., Light, L., Kiddon, J., & Reece, M. (2010). Marketing Strategy from the Masters (Collection). FT Press.
Koul, S., & Mishra, H. G. (2013). Customer perceptions for store attributes: A study of traditional retail stores in India. Journal of Business & Economics, 5(1), 79.
Lauterborn, B. (1990). New marketing litany: four Ps passé: C-words take over.
McCarthy, E. J., Shapiro, S. J., & Perreault, W. D. (1979). Basic marketing. Irwin-Dorsey Georgetown, ON, Canada.
Menthula, S. (2013). Factors Affecting Buying Decision of Customers’ in Apparels Retailing. GRIN Verlag.
Minten, B., Reardon, T., & Sutradhar, R. (2010). Food prices and modern retail: The case of Delhi. World Development, 38(12), 1775–1787.
Möller, K. (2006). The marketing mix revisited: Towards the 21st century marketing by E. Constantinides.
Osman, S., Fah, B. C. Y., & Foon, Y. S. (2011). Simulation of sales promotions towards buying behavior among university students. International Journal of Marketing Studies, 3(3), 78–88.
Popovic, D. (2006). Modelling the marketing of high-tech start-ups. Journal of Targeting, Measurement and Analysis for Marketing, 14, 260–276.
Rabie, R., & Elliyana, E. (2019). Human capital and economic growth in Indonesia. Journal of Contemporary Economic Studies, 4(01), 169-176.
Rajagopal. (2011). Determinants of shopping behavior of urban consumers. Journal of International Consumer Marketing, 23(2), 83–104.
Reardon, T., & Minten, B. (2011). Surprised by supermarkets: diffusion of modern food retail in India. Journal of Agribusiness in Developing and Emerging Economies, 1(2), 134–161.
Reardon, T., Timmer, C. P., Barrett, C. B., & Berdegué, J. (2003). The rise of supermarkets in Africa, Asia, and Latin America. American Journal of Agricultural Economics, 85(5), 1140–1146.
Sairun, A., Astuti, D., & Saragih, M. G. (2022). Modern Retail Marketing Mix Analysis of Customer Loyalty With Buying Decisions as an Intervening Variable. International Journal of Social Science and Business, 6(4).
Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior. Its origins and strategic applications. Consumer Behavior, 2–4.
Seiders, K., Simonides, C., & Tigert, D. J. (2000). The impact of supercenters on traditional food retailers in four markets. International Journal of Retail & Distribution Management.
Shamout, M. D. (2016). The impact of promotional tools on consumer buying behavior in retail market. International Journal of Business and Social Science, 7(1), 75–85.
Sivadas, E., & Baker‐Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2), 73–82.
Soegoto, A. S., & Walewangko, E. N. (2020). Strategy to increase consumer purchasing decisions in supermarket business. International Conference On Business, Economic, Social Science, And Humanities–Economics, Business And Management Track (ICOBEST-EBM 2019), 159–163.
Suryadarma, D., Poesoro, A., Budiyati, S., Rosfadhila, M., & Suryahadi, A. (2010). Traditional food traders in developing countries and competition from supermarkets: Evidence from Indonesia. Food Policy, 35(1), 79–86.
Tambunan, T. T. H., Nirmalawati, D., & Silondae, A. (2004). Kajian Persaingan dalam Industri Retail. Komisi Pengawas Persaingan Usaha (KPPU).
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207–217.
Utomo, T. J. (2011). Persaingan bisnis ritel: tradisional vs modern. Fokus Ekonomi: Jurnal Ilmiah Ekonomi, 6(1).