Pengaruh Visual Merchandise, Price Discount, Dan Store Atmosphere Terhadap Impulse Buying Behavior Pada Uniqlo Mall Of Indonesia
Article Sidebar
Published:
Sep 7, 2023
Keywords:
visual merchandising, price, price discount, store atmoshere, implusive buying
Main Article Content
Abstract
This study aims to determine the effect of visual merchandising, price discounts, and store atmosphere on impulse buying behavior at Uniqlo Mall of Indonesia in Jakarta. The research methodology used is quantitative associative method, the sampling technique in this study is nonprobability sampling of 100 respondents. The analysis technique uses partial regression using smartPLS 3 software. The results of data analysis show that visual merchandising has a negative effect on impulse buying. Price discount has a positive effect on impulse buying. Store atmosphere has a positive effect on impulse buying, and store atmosphere can act as a mediator in the influence between visual merchandising on impulse buying.
Article Details
How to Cite
Sumampouw, R., Nuraida, N., Wicaksono, M., & Rahman, A. (2023). Pengaruh Visual Merchandise, Price Discount, Dan Store Atmosphere Terhadap Impulse Buying Behavior Pada Uniqlo Mall Of Indonesia. Economy Deposit Journal (E-DJ), 5(1), 480-490. https://doi.org/10.36090/e-dj.v5i1.1379
Section
Articles
References
Amin, Gabriel Silalahi. 2003. Metode Penelitian Dan Studi Kasus. Sidoarjo: CV Citra Media.
Anon. n.d. “UNIQLO Membuka Store Pertama Di Indonesia Pada Tanggal 22 Juni 2013 | UNIQLO ID.” Retrieved July 13, 2021 (https://www.uniqlo.com/id/corp/pressrelease/2013/06/uniqlo_membuka_store_ pertama_d.html).
Arikunto, Suharsimi. 1998. Prosuder Penelitian Suatu Pendekatan Praktek. Jakarta: PT. Rineka Cipta.
Blackwell, Roger D., Paul W. Miniard, and James F. Engel. 2001. “Consumer Behavior, 9th Eds.” New Youk: Harcourt.
Dunne, Patrick, and Robert Lusch. 2008. Retailing Sixth Edition.
Ela Elliyana, S. E., Erwin, M. M., SE, M., Dwita, F., Log, S. T., Mohdari, M. D. H., ... & SE, M. Manajemen Pemasaran Lanjutan.Foster, Bob. 2008. Manajemen Ritel. Bandung: Alfabeta.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Dipenogoro.
Jain, Vinamra, Ashok Sharma, and Pradeep Narwal. 2012. “Impact of Visual Merchandising on Consumer Behaviour towards Women’s Apparel.” International Journal of Research in Management 5(2):12.
Jogiyanto. 2009. Sistem Informasi Manajemen. Yogyakarta: Penerbit Andi.
Karmela, Lili, and Jujun Junaedi. 2009. “Pengaruh Store Atmosphere Terhadap Minat Beli
Konsumen Pada Toserba Griya Kuningan.” EQUILIBRIUM 5(9):95.
Kasimin, Patricia Dhiana, and Muh M. Warso. 2004. “Effect Of Discount, Sales Promotion and Merchandising On Impulse Buying At Toko Intan.” Journal of JCS Cardiologists 12(2).
Kasiram, Moh. 2008. Metodologi Penelitian. Malang: UIN-Malang Pers.
Kollat, David T., and Ronald P. Willett. 1967. “Customer Impulse Purchasing Behavior.”
Journal of Marketing Research 4(1). doi: 10.1177/002224376700400102.
Kotler, Philip. 1974. “Athmospherics as Marketing Tool.” Journal of Retailing 49(4).
Kotler, Philip. 2005. “The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought.” Journal of Public Policy and Marketing 24(1).
Kotler, Philip, and Gary Armstrong. 2018. Principles of Marketing | Pearson. Machfoedz, Mahmud. 2007. Pengantar Bisnis Modern.
Malhotra, N. K. 2004. Riset Pemasaran, Pendekatan Terapan. Edisi Bahasa Indonesia.
Jakarta: PT. Indeks Kelompok Gramedia.
Maretha, Vitta, and Engkos Achmad Kuncoro. 2011. “Pengaruh Store Atmosphere Dan Store Image Terhadap Keputusan Pembelian Konsumen Pada Toko Buku Gramedia Pondok Indah.” Binus Business Review 2(2). doi: 10.21512/bbr.v2i2.1241.
Marlinah, L., Oktora, F. E., Kurnia, A., & Elliyana, E. (2023). Impact of electronic Word Of Mouth (eWOM) on Consumer Behaviour. Jurnal Administrasi Kantor, 11(1), 12-22.
Mowen, John C., and Michael Minor. 2002. “Perilaku Konsumen, Edisi Kelima, Jilid 1 Dan Jilid 2.” Jakarta: PT Penerbit Erlangga.
Nazir, Moh. 1988. Metodologi Penelitian. Jakarta: Ghalia Indonesia.
Oberman, Raoul, Richard Dobbs, Arief Budiman, Fraser Thompson, and Morten Rosse. 2012. “The Archipelago Economy: Unleashing Indonesia’s Potential.” McKinsey Global Institute (September 2012).
Popai. 1977. “Point-of-Purchase Institute of the United States of America: Consumer
Buying Habits Study Supermarkets.”
Rao, Purba. 2006. “Measuring Consumer Perception Through Factor Analysis.” The Asian Manager (February - March).
Richard, M. 2019. “Bisnis Ritel Modern Ditarget Tumbuh 10% - Ekonomi Bisnis.Com.” Retrieved July 13, 2021 (https://ekonomi.bisnis.com/read/20190107/12/876089/2019-bisnis-ritel-modern- ditarget-tumbuh-10).
Rook, Dennis W. 1987. “The Buying Impulse.” Journal of Consumer Research 14(2). doi: 10.1086/209105.
Stern, Hawkins. 1962. “The Significance of Impulse Buying Today.” Journal of Marketing
26(2). doi: 10.2307/1248439.
Sugiyono. 2016. “Sugiyono, Metode Penelitian.” Sugiyono.
Supranto, J., and Nandan Limakrisna. 2011. “Perilaku Konsumen Dan Strategi Pemasaran.” Bogor: Mitra Wacana Media.
Suryabrata, Sumadi. 1987. Psikologi Pendidikan. Jakarta: Rajawali.
Tjiptono, Fandy. 2008. “Prinsip Dan Dinamika Pemasaran.” Yogyakarta: ANDI.
Tjiptono, Fandy. 2016. “Service, Quality & Satisfication.” Yogyakarta: ANDI 315.
Tremblay, Amelie J. 2005. “Impulse Buying Behavior: Impulse Buying Behavior among College Students in the Borderlands.”
Umar, Husein. 2003. Metode Riset Perilaku Organisasi. Jakarta: Gramedia Pustaka Utama.
Weitz, Levy. 2019. Retailing Management 10th Edition.
Yamin, Sofyan, and Heri Kurniawan. 2011. Generasi Baru Mengolah Data Penelitian Dengan Partial Least Square Path Modeling : Aplikasi Dengan Software XLSTAT, SmartPLS, Dan Visual PLS. Jakarta: Salemba Infotek.
Rabie, R., & Elliyana, E. (2019). Human capital and economic growth in Indonesia. Journal of Contemporary Economic Studies, 4(01), 169-176.
Anon. n.d. “UNIQLO Membuka Store Pertama Di Indonesia Pada Tanggal 22 Juni 2013 | UNIQLO ID.” Retrieved July 13, 2021 (https://www.uniqlo.com/id/corp/pressrelease/2013/06/uniqlo_membuka_store_ pertama_d.html).
Arikunto, Suharsimi. 1998. Prosuder Penelitian Suatu Pendekatan Praktek. Jakarta: PT. Rineka Cipta.
Blackwell, Roger D., Paul W. Miniard, and James F. Engel. 2001. “Consumer Behavior, 9th Eds.” New Youk: Harcourt.
Dunne, Patrick, and Robert Lusch. 2008. Retailing Sixth Edition.
Ela Elliyana, S. E., Erwin, M. M., SE, M., Dwita, F., Log, S. T., Mohdari, M. D. H., ... & SE, M. Manajemen Pemasaran Lanjutan.Foster, Bob. 2008. Manajemen Ritel. Bandung: Alfabeta.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Dipenogoro.
Jain, Vinamra, Ashok Sharma, and Pradeep Narwal. 2012. “Impact of Visual Merchandising on Consumer Behaviour towards Women’s Apparel.” International Journal of Research in Management 5(2):12.
Jogiyanto. 2009. Sistem Informasi Manajemen. Yogyakarta: Penerbit Andi.
Karmela, Lili, and Jujun Junaedi. 2009. “Pengaruh Store Atmosphere Terhadap Minat Beli
Konsumen Pada Toserba Griya Kuningan.” EQUILIBRIUM 5(9):95.
Kasimin, Patricia Dhiana, and Muh M. Warso. 2004. “Effect Of Discount, Sales Promotion and Merchandising On Impulse Buying At Toko Intan.” Journal of JCS Cardiologists 12(2).
Kasiram, Moh. 2008. Metodologi Penelitian. Malang: UIN-Malang Pers.
Kollat, David T., and Ronald P. Willett. 1967. “Customer Impulse Purchasing Behavior.”
Journal of Marketing Research 4(1). doi: 10.1177/002224376700400102.
Kotler, Philip. 1974. “Athmospherics as Marketing Tool.” Journal of Retailing 49(4).
Kotler, Philip. 2005. “The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought.” Journal of Public Policy and Marketing 24(1).
Kotler, Philip, and Gary Armstrong. 2018. Principles of Marketing | Pearson. Machfoedz, Mahmud. 2007. Pengantar Bisnis Modern.
Malhotra, N. K. 2004. Riset Pemasaran, Pendekatan Terapan. Edisi Bahasa Indonesia.
Jakarta: PT. Indeks Kelompok Gramedia.
Maretha, Vitta, and Engkos Achmad Kuncoro. 2011. “Pengaruh Store Atmosphere Dan Store Image Terhadap Keputusan Pembelian Konsumen Pada Toko Buku Gramedia Pondok Indah.” Binus Business Review 2(2). doi: 10.21512/bbr.v2i2.1241.
Marlinah, L., Oktora, F. E., Kurnia, A., & Elliyana, E. (2023). Impact of electronic Word Of Mouth (eWOM) on Consumer Behaviour. Jurnal Administrasi Kantor, 11(1), 12-22.
Mowen, John C., and Michael Minor. 2002. “Perilaku Konsumen, Edisi Kelima, Jilid 1 Dan Jilid 2.” Jakarta: PT Penerbit Erlangga.
Nazir, Moh. 1988. Metodologi Penelitian. Jakarta: Ghalia Indonesia.
Oberman, Raoul, Richard Dobbs, Arief Budiman, Fraser Thompson, and Morten Rosse. 2012. “The Archipelago Economy: Unleashing Indonesia’s Potential.” McKinsey Global Institute (September 2012).
Popai. 1977. “Point-of-Purchase Institute of the United States of America: Consumer
Buying Habits Study Supermarkets.”
Rao, Purba. 2006. “Measuring Consumer Perception Through Factor Analysis.” The Asian Manager (February - March).
Richard, M. 2019. “Bisnis Ritel Modern Ditarget Tumbuh 10% - Ekonomi Bisnis.Com.” Retrieved July 13, 2021 (https://ekonomi.bisnis.com/read/20190107/12/876089/2019-bisnis-ritel-modern- ditarget-tumbuh-10).
Rook, Dennis W. 1987. “The Buying Impulse.” Journal of Consumer Research 14(2). doi: 10.1086/209105.
Stern, Hawkins. 1962. “The Significance of Impulse Buying Today.” Journal of Marketing
26(2). doi: 10.2307/1248439.
Sugiyono. 2016. “Sugiyono, Metode Penelitian.” Sugiyono.
Supranto, J., and Nandan Limakrisna. 2011. “Perilaku Konsumen Dan Strategi Pemasaran.” Bogor: Mitra Wacana Media.
Suryabrata, Sumadi. 1987. Psikologi Pendidikan. Jakarta: Rajawali.
Tjiptono, Fandy. 2008. “Prinsip Dan Dinamika Pemasaran.” Yogyakarta: ANDI.
Tjiptono, Fandy. 2016. “Service, Quality & Satisfication.” Yogyakarta: ANDI 315.
Tremblay, Amelie J. 2005. “Impulse Buying Behavior: Impulse Buying Behavior among College Students in the Borderlands.”
Umar, Husein. 2003. Metode Riset Perilaku Organisasi. Jakarta: Gramedia Pustaka Utama.
Weitz, Levy. 2019. Retailing Management 10th Edition.
Yamin, Sofyan, and Heri Kurniawan. 2011. Generasi Baru Mengolah Data Penelitian Dengan Partial Least Square Path Modeling : Aplikasi Dengan Software XLSTAT, SmartPLS, Dan Visual PLS. Jakarta: Salemba Infotek.
Rabie, R., & Elliyana, E. (2019). Human capital and economic growth in Indonesia. Journal of Contemporary Economic Studies, 4(01), 169-176.